Anette Novak: On the citizen's side, Reeperbahn Festival 2013
Few businesses have been so disrupted by the digital evolution as publishing. But your favourite news brand don’t have to die. If they play their cards right they will not only keep their strong community position, they will strengthen them. The future is spelled interactivity and innovation. Opening up the media houses and bringing in crossdiciplinary crowd creativity into every aspect of the operations. But to succeed, the executives need to stop running after the money – and instead finding a vision and a mission, shared by the community.
Many thanks to Anette for the permission to share the recording.
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