A set of persistent myths are driving the development of mobile experiences that frustrate more than delight. "Info snacking." "The distracted, rushed mobile user." Those behaviors don't always, or even usually, exist, yet too often we design solely for those contexts, creating mobile apps as lite versions of their desktop counterparts. Instead, mobile apps should almost always do MORE than their desktop counterparts. Josh Clark explains the difficult craft of designing simple interfaces for complex mobile apps, sharing techniques for future-friendly mobile efforts and, along the way, debunking seven stubborn mobile myths.
Josh Clark is the founder of Global Moxie. Josh is a designer specializing in mobile design strategy and user experience. He is a regular speaker at international technology conferences, sharing his insights about mobile strategy and designing for phones, tablets, and other emerging devices.
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